October 2020
What we like
  • The onboarding is really smooth for the user with only 5 interactions from the opening of the app to the home page and the product
  • Note that you do not need any user account to access the product, only your name
  • Breethe's team probably worked on task perception: each interaction with the product is short and perceived as easy by the user
  • Personalization is well handled with a shortlist of most popular options and comforting messages for the user: "You can change these anytime"
  • The loading page also reinforces the feeling of having really personalized content on the app, which is definitely something important on any meditation app
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