February 2021
What we like
  • Hily's onboarding is interesting in the sense that it is fragmented. For instance, Hily asks you to confirm your identity after you had the opportunity to see a dozen of profiles.
  • Hily pushes you two different paywalls in the onboarding, with two different messages. The first one is playing on instant emotions ("1086 women are ready to chat") while the second one is more rational and focused on the free trial.
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