The customization on themes to provide adapted content to the user and to feed the recommendation algorithm
The short tutorial to explain not to use the app from A to Z but to pass videos and start engaging deeply with the product
Contrary to other social app, Tiktok core page is accessible without signing up, giving personal information and finding friends on the app. The authorization for notifications is asked at the most appealing moment: accessing to Tiktok videos
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Other apps to look at
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