Acquisition

Giving users financial incentives to invite their friends on the app

Revolut
Finance
February 22, 2021

Giving users financial incentives to invite their friends on the app

Acquisition
Referral
Push notifications
Revolut rewards users with "free money" for spreading the word about the app. Note that conditions to receive the €25 dollar coupon are onerous. With the "Complete 3 purchase transactions with Revolut" condition, Revolut makes sure that they only spend money for active users.
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About the app:
Revolut is a European neobank that started by adressing travelers and which is now building a worldwide finance superapp.
Wish
Commerce
June 6, 2021

Giving users financial incentives to invite their friends on the app

Acquisition
Referral
No screenshots found.
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About the app:
Wish is a entertaining shopping mobile app.
Hotel Tonight
Travel
June 13, 2021

Giving users financial incentives to invite their friends on the app

Acquisition
Referral
No screenshots found.
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About the app:
Hotel Tonight is a travel agency and a metasearch engine owned by Airbnb.
Accountable
Finance
June 13, 2021

Giving users financial incentives to invite their friends on the app

Acquisition
Referral
Instead of offering a cash-based incentive, Accountable offer 1m of pro usage for both the referree and the referrer
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About the app:
Accountable is an accounting app for self-employed in Belgium and in Germany.
Vinted
Commerce
June 5, 2021

Giving users financial incentives to invite their friends on the app

Acquisition
Referral
No screenshots found.
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About the app:
Vinted is a fashion marketplace to sell and shop second-hand products.
Busuu
Education
March 12, 2021

Giving users financial incentives to invite their friends on the app

Acquisition
Referral
Busuu pushes you to invite your friends to get 30 days of free premium. Looking more closely, users can invite up to 12 friends, and as the offer is cumulative, they can get up to 1 year of free premium.
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About the app:
Busuu helps over 100 million people overcome their learning struggles, from lack of time and motivation to problems with grammar and vocab.
Meditopia
Meditation
March 10, 2021

Giving users financial incentives to invite their friends on the app

Upgrading
Referral
Meditopia displays a CTA on the home screen to invite friends and get 2 weeks of premium in return.
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About the app:
Meditopia is the most-downloaded meditation app in non-English speaking countries.
Airbnb
Travel
June 22, 2021

Giving users financial incentives to invite their friends on the app

Acquisition
Referral
No screenshots found.
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About the app:
Airbnb is an online marketplace for lodging, primarily homestays for vacation rentals, and tourism activities.
Duolingo
Education
February 23, 2021

Giving users financial incentives to invite their friends on the app

Acquisition
Referral
No screenshots found.
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About the app:
Duolingo is the fun, free app for learning 35+ languages through quick, bite-sized lessons. Practice speaking, reading, listening, and writing to build your vocabulary and grammar skills.
Bux Zero
Finance
March 14, 2021

Giving users financial incentives to invite their friends on the app

Acquisition
Referral
Bux Zero's "Free share" section is kind of a "Invite friends" section. The incentive is very simple: 1 active friend on the app means 1 share offered by Bux Zero.
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About the app:
Bux Zero is a stock trading app based in Netherlands. It allows you to buy and sell shares without commission.
Whatnot
Commerce
April 14, 2021

Giving users financial incentives to invite their friends on the app

Acquisition
Referral
Whatnot fosters user acquisition and spending in the app by offering $3 per friend invited.
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About the app:
Whatnot is a community marketplace where you can buy, sell, go live and geek out with collectors and other like-minded people.
Revolut
Finance
September 28, 2021

Giving users financial incentives to invite their friends on the app

Acquisition
Referral
No screenshots found.
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About the app:
Revolut is a European neobank that started by adressing travelers and which is now building a worldwide finance superapp.