User experience

Giving users more flexibility with notification management, beyond opt-in vs. opt-out

Calm
Meditation
February 10, 2021

"Giving users more flexibility with notification management, beyond opt-in vs. opt-out"

User experience
The non-intrusiveness of Calm's notifications (in line with their mindfulness promise) is allowed by a fine granularity in terms of reminders. You can precisely set reminders when you want and depending on the type of reminder.
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About the app:
Calm is the leading app for meditation and sleep with more than 1.5 million ratings on the stores.
Copilot
Finance
February 11, 2021

"Giving users more flexibility with notification management, beyond opt-in vs. opt-out"

User experience
Notifications can be annoying. In the onboarding, Copilot gives the opportunity to set preferences on 6 types of notifications. The user knows that Copilot cares about his digital mindfulness and will send notifications only when it is relevant for him.
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About the app:
Copilot is a personal finance app to supercharge your accounts with tools and insights you won’t get from your banks.