Onboarding

Unbundling the onboarding to prevent user fatigue and drive product adoption

Hily
Dating
March 23, 2021

Unbundling the onboarding to prevent user fatigue and drive product adoption

Onboarding
Product tutorials
Hily's onboarding is gradual, both in terms of familiarization with the product and administrative requirements. For instance, users first see a simple 2-screen tutorial, and a dozen of profiles. Then, Hily pushes an additional part of the tutorial (scroll down to see more). By doing so, users feel less overwhelmed than usual. They can discover all the features along their journey throughout the app. Same observation for administrative requirements: instead of asking you to verify your identity in the onboarding, Hily allows you to swipe on a dozen of profiles before showing you a screen to verify your identity. This shortens the time between the opening of the app and the first use of the product.
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About the app:
Hily is a dating app with an emphasis on streaming and video calls. The app claims 20 million users worldwide.