Retention

Using discounts as a churn prevention mechanism

Meditopia
Meditation
June 13, 2021

Using discounts as a churn prevention mechanism

Upgrading
Discount code
When users do not renew their subscription, Meditopia offers a discount if the reason for churning is price ("Price is high").
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About the app:
Meditopia is the most-downloaded meditation app in non-English speaking countries.
Wish
Commerce
June 6, 2021

Using discounts as a churn prevention mechanism

Acquisition
Churn Prevention
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About the app:
Wish is a entertaining shopping mobile app.
Gorillas
Food Ordering
September 6, 2021

Using discounts as a churn prevention mechanism

Acquisition
Limited time offers
Gorillas pushes limited time discounts and free delivery codes to get inactive users to repeat and buy they groceries on the app.
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About the app:
Groceries delivered in 10 minutes.