Upgrading

Using in-app notifications to create frustration and drive subscription

Tinder
Dating
February 18, 2021

Using in-app notifications to create frustration and drive subscription

Upgrading
In-app notifications
Tinder lets you know you that new people liked you by pushing a CTA towards the "gold" part of the app, that you can only access through the paid plan.
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About the app:
Tinder is the #1 dating app with 50+ million users.