Freeletics is Europe’s #1 fitness app lets you work out anytime, anywhere with the best digital personal trainer - no gym required.
May 27, 2021
Using Tinder as an acquisition channel
Other ads (Twitter/Tinder...)
Uber Eats partnered with Tinder in France to create a joined campaign with a Tinder profile and a special voucher.
Note how they adapted the add format to the channel: the user is caught during a swipe session and Uber Eats pushes relevant visuals and UX wording.
Also note how the entire flow remains in-app, while most campaigns would redirect the user out the app as soon as possible.