Acquisition

Using user feedback to maximize App Store ratings

Revolut
Finance
March 14, 2021

Using user feedback to maximize App Store ratings

Acquisition
App reviews
In-app notifications
After you realise an action (e.g. sending money), Revolut asks you if you like the app. If you say "yes", a modal will pop up asking for a review on the store.
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About the app:
Revolut is a European neobank that started by adressing travelers and which is now building a worldwide finance superapp.
Tinder
Dating
April 14, 2021

Using user feedback to maximize App Store ratings

Acquisition
App reviews
In-app notifications
An increasingly popular ASO trick: ask for feedback first, then ask for an app store review if the user gives a grade superior to 4 out of 5. Here an example with Tinder.
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About the app:
Tinder is the #1 dating app with 50+ million users.
Datacamp
Education
May 27, 2021

Using user feedback to maximize App Store ratings

Acquisition
App reviews
In-app notifications
Datacamp consists of online programming and data analysis courses. They combine rating requests to their Net Promoter Score (NPS) survey. If the user gives a grade superior to 8 out of 10, the app asks for a rating on the app store.
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About the app:
DataCamp for Mobile is the easiest way to build data science skills at your own pace with the highest-quality learning content taught by expert instructors—in just five minutes a day.
Speechify
Productivity
June 3, 2021

Using user feedback to maximize App Store ratings

Acquisition
App reviews
In-app notifications
Speechify uses in-app notifications and product feedback to filter app store reviews.
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About the app:
Speechify is an intelligent text-to-speech audio-reader
Gorillas
Food Ordering
May 27, 2021

Using user feedback to maximize App Store ratings

User experience
User feedback
ASO
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About the app:
Groceries delivered in 10 minutes.
Tier
Mobility
June 11, 2021

Using user feedback to maximize App Store ratings

Acquisition
App reviews
In-app notifications
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About the app:
Tier is an e-scooter mobility app. It gives users access to climate-neutral electric scooters in 80+ cities worldwide.
Bumble
Dating
January 12, 2022

Using user feedback to maximize App Store ratings

Acquisition
ASO
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About the app:
Bumble is a dating app which notably introduced the specificity that only women can make the firt move in matches.