Personalization is the main asset of BetterMe's onboarding - a rich list of objectives, precedent with meditation - which reinforce the feeling of having unique recommandations as a user
Also not the special offer provided by BetterMe at the end of the onboarding when refusing to go for the paid plan. The app displays two competitive offers (more than 75% off the initial price), one of which is not available anymore: it pushes the user into the fear of missing out
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