October 2020
What we like
  • Citymapper's upgrading flow is both about fun & experience (emoji location, custom app icon, virtual reality), and very useful additional features (voice instructions, weather)
  • Also note how Citymapper emphasizes community feeling between its users and its team: "Support what we do" is the first visible message in the upgrading flow, the name of the paying plan is "Club", and as part of it you will have a voice in designing the future of the app ("Influence the product")
  • What is interesting with this flow is that they offer two plans without insisting on the core value of the most expensive one
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