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Music & Audio
July 21, 2021

Partnering with other apps to drive user acquisition

In-app notifications
Anchor is a Spotify-owned podcast app. Spotify launched Greenroom, an app to discuss sport, culture and music live. In order to drive user acquisition, Spotify pushed an in-app notification with a carousel presentation of the Greenroom app. At the end of the carousel, users are guided towards the app store to download and test the app.
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About the app:
Anchor is an app to record, edit, and distribute your podcast.