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May 27, 2021

Pushing discounts through social media with a browser-based subscription flow

Monthly/Annual discounts
Limited time offers
Instagram story ads
Babbel pushes aggressive 40% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.
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About the app:
Babbel is a language learning app: short, interactive lessons to rethink old-school language education.