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Babbel
Education
October 29, 2021

Using push notifications to drive subscription outside of the app paywall

Upgrading
Push notifications
Limited time offers
Babbel sends push notifications which guide users towards a browser-based paywall. By doing so, Babbel intends to avoid app store fees.
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About the app:
Babbel is a language learning app: short, interactive lessons to rethink old-school language education.