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Busuu
Education
March 3, 2021

Designing several subscription plans based on personas

Upgrading
Paywalls
Busuu has two different subscription programs for two personas: casual learner and serious learner. On a monthly basis, the price difference between plans is low enough to push users' to go for the highest plan.
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About the app:
Busuu helps over 100 million people overcome their learning struggles, from lack of time and motivation to problems with grammar and vocab.