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June 13, 2021

Offering your users the possibility to invest in your company

Citymapper is a transportation app. In May 2021, it raised £7.6m in a crowdfunding campaign. This campaign served several purposes: (i) associating core users with the success of the company, (ii) incentivizing users to become premium subscribers, (iii) raising capital to fund the operations of the company.
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About the app:
Citymapper is the most famous travel app to compare options across all transport modes.