June 13, 2021
Offering your users the possibility to invest in your company
Citymapper is a transportation app. In May 2021, it raised £7.6m in a crowdfunding campaign. This campaign served several purposes: (i) associating core users with the success of the company, (ii) incentivizing users to become premium subscribers, (iii) raising capital to fund the operations of the company.
About the app:
Citymapper is the most famous travel app to compare options across all transport modes.