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June 8, 2021

Bringing transparency to users throughout the onboarding

Free trials
Duolingo has drawn inspiration from Blinkist's onboarding, with a transparent "how your free trial works" screen. By doing so, Blinkist increased free trial conversion by 23%, push notification opt-in from 6% to 74%, and reduced cancellations during the trial by 4%.
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About the app:
Duolingo is the fun, free app for learning 35+ languages through quick, bite-sized lessons. Practice speaking, reading, listening, and writing to build your vocabulary and grammar skills.