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Fabulous
Health
April 14, 2021

Leveraging social proof within app ads to boost acquisition

Acquisition
Social proof
User Acquisition (UA) is super difficult: you only get a couple of seconds to catch users' attention. Showing app ratings on your app's social ads is a great way to get the most of this instant and get the user to visit your your app on the app store.
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About the app:
Fabulous is a science-based app to improve your fitness & achieve your weight loss goals, reboot your sleep cycle, and discover mindfulness to reduce your anxiety.