April 4, 2021
Offering a steep discount at key moments in the customer journey
Here, Flo pushes a big discount just after showcasing the recent updates on the app.
This is a moment when users are rather hyped and are more prone to upgrade, so you should take advantage of this.
About the app:
Flo is a women's health app. It tracks menstruation, cycle prediction, preparation for conception, pregnancy, early motherhood and menopause.
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