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March 19, 2021

Pointing out price differentiation within ads to grow app downloads

Instagram story ads
Freeletics pushes value-oriented ads on Instagram, comparing the weekly price of their paid plan to everyday commodity prices. A great way to reduce the psychological friction to upgrade to the paid plan.
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About the app:
Freeletics is Europe’s #1 fitness app lets you work out anytime, anywhere with the best digital personal trainer - no gym required.