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March 24, 2021

Retargeting users who just downloaded the app with a browser-based subscription flow

Instagram story ads
Some of Freeletics' ads on Instagram focus on the light time investment needed to begin with the app. The CTA however leads to a browser-hosted paywall. A smart way to convert users driven by time investment rather than economic value.
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About the app:
Freeletics is Europe’s #1 fitness app lets you work out anytime, anywhere with the best digital personal trainer - no gym required.