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Happn
Dating
April 14, 2021

Using auto-promotions & CTAs to create frustration and drive subscription

Upgrading
Auto-promotions
Paywalls
Happen's FlashNotes enable users to send a message before you even get a crush. This is a paying feature, and the app regularly remind users about how FlashNotes work to drive monetisation.
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About the app:
Happn is a location-based social search mobile app mainly used as a dating app.