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Hotel Tonight
Travel
June 13, 2021

Removing sign-up from onboarding to push it purposefully to users

Onboarding
Signing up
Hotel Tonight has a super short onboarding. Users download the app with an attempt to book an hotel and don't want to be frustrated to create an account before finding something that suits them. You will have to create a account when you want to make a booking or go deeper in a feature of the app (cf. activate referrals).
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About the app:
Hotel Tonight is a travel agency and a metasearch engine owned by Airbnb.