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Jour
Journaling
February 11, 2021

Locking features temporarily to hook users in their early usage of the app

Acquisition
Routine
The "Insights" section of the app is not available until the user goes through his third session. In the end, this section turns out to be premium-only but users are not aware. Even if it makes sens that you cannot access insights with only one session, it is still a good idea to block this section instead of showing a blank page. Users may be willing to know what is behind, which obviously drive first days retention.
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Jour is a daily self-care journal with 500k+ users.