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Lydia
Finance
May 27, 2021

Using auto-promotions & CTAs to create frustration and drive subscription

Upgrading
Auto-promotions
Limited time offers
When opening the app, Lydia's app opens an auto-promotion modal to offer the premium plan to users under 25 years old.
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About the app:
Lydia is a financial super-app that has started as the European Venmo doing P2P payment.