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November 23, 2021

Using auto-promotions to test users' interest for new features

User experience
See here with Lydia's in-app trading feature. The first section of the app is the core feature of the app as you can pay and collect money from there. In other words, this is the section with the most visits on the app and the most efficient place to set up an auto-promotion to test users' interest for a new feature.
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About the app:
Lydia is a financial super-app that has started as the European Venmo doing P2P payment.