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November 9, 2021

Giving users access to the core feature of the app right after the onboarding

Opal's onboarding ends with a suggestion to immediately block social media for 25 minutes. At this point, users have not seen the home page yet. Here is an interesting play to minimize the drop-off right after the onboarding. While users tend to leave the app when seeing the home page, this trick ensures a longer first session time and better first days retention.
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About the app:
Opal is a digital mindfulness app to regain control over your phone.