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March 24, 2021

Pushing limited time offers to create FOMO and boost paying subscriptions

Limited time offers
Push notifications
Subscription is driven by your app's value proposition, but pushing limited time offers can be a strong trigger to maximise long term revenue. This is what Revolut does when insisting on the cashback benefits of its premium plan, with push notifications.
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About the app:
Revolut is a European neobank that started by adressing travelers and which is now building a worldwide finance superapp.