March 24, 2021
Pushing limited time offers to create FOMO and boost paying subscriptions
Subscription is driven by your app's value proposition, but pushing limited time offers can be a strong trigger to maximise long term revenue. This is what Revolut does when insisting on the cashback benefits of its premium plan, with push notifications.
About the app:
Revolut is a European neobank that started by adressing travelers and which is now building a worldwide finance superapp.