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Tinder
Dating
March 3, 2021

Designing several paywalls to convert users based on their main frustration

Upgrading
Paywalls
Tinder has a premium plan called Tinder Plus which includes several benefits (skip the queue, control who can see you, etc). In the upgrading flow, it gives the impression that you can customize the features to include in your plan. Actually, you can't: all the toggle buttons lead to the same paywall.
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About the app:
Tinder is the #1 dating app with 50+ million users.