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Tinder
Dating
May 27, 2021

Giving a free access to paying features for a limited time

Upgrading
Limited time offers
Limited edition features
Tinder's passport is a paying feature that enables users to change their location and meet people from other countries or continents. In April 2021, Tinder pushed a feature-based free trial by giving free access to this feature for a few days. A great way to test the value of this feature for Tinder users and how it contributes (or not) to conversion.
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About the app:
Tinder is the #1 dating app with 50+ million users.