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Uber Eats
Food Ordering
May 27, 2021

Using Tinder as an acquisition channel

Acquisition
Other ads (Twitter/Tinder...)
Uber Eats partnered with Tinder in France to create a joined campaign with a Tinder profile and a special voucher. Note how they adapted the add format to the channel: the user is caught during a swipe session and Uber Eats pushes relevant visuals and UX wording. Also note how the entire flow remains in-app, while most campaigns would redirect the user out the app as soon as possible.
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About the app:
Uber Eats is one of the most famous food delivery apps, allowing you to order from various restaurants and groceries in your area.