November 7, 2021
Asking users to rate recommendations to improve long-term experience and retention
Vivino's recommendations are core to their value proposition. They are based on your profile and past activity in the app. By simply asking to rate the recommendation, Vivino involves the users in the process so that they can actively influence what they see. This helps avoid a frequent pitfall when it comes to recommendations: users may ignore them because they are not relevant and feel they have no control over these suggestions.
About the app:
Vivino is the largest wine app to get ratings, read reviews, check prices and buy wine directly from the app.