Activation

Pushing event-based activation campaigns

Happn
Dating
May 27, 2021

Pushing event-based activation campaigns

Push notifications
Happn uses special events (eg. Easter, April Fool) and days of the week to send purposeful activation notifications to users.
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About the app:
Happn is a location-based social search mobile app mainly used as a dating app.
Lydia
Finance
July 13, 2021

Pushing event-based activation campaigns

See here with Lydia's campaign for Mothers' Day: get on the app to offer flowers or chocolate with your Lydia's credits.
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About the app:
Lydia is a financial super-app that has started as the European Venmo doing P2P payment.
Reface
Photo & Video
November 2, 2021

Pushing event-based activation campaigns

Activation
Push notifications
See here an example with Reface's "fall in love with autumn" activation campaign.
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About the app:
Reface is the leading face swap app enabling to create hyper-realistic face swap videos or gifs with just one selfie.