Upgrading

Pushing event-based discounts

Lifesum
Nutrition
February 9, 2021

Pushing event-based discounts

Upgrading
Monthly/Annual discounts
Limited time offers
Black Friday is a good timing to grow your subscriber base. Lifesum made large discounts during this period.
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About the app:
Lifesum offers diet and meal plans and tracks all your exercises to reach your goals.
Duolingo
Education
February 23, 2021

Pushing event-based discounts

Upgrading
Monthly/Annual discounts
Limited time offers
In January 2021, Duolingo pushed a 60% discount on the yearly plan to pick up on the new year's resolution. The offer is limited in time to force decision-making. During the validity period of the offer, you will always see a small timer in the corner of your screen to remind you of the current offer.
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About the app:
Duolingo is the fun, free app for learning 35+ languages through quick, bite-sized lessons. Practice speaking, reading, listening, and writing to build your vocabulary and grammar skills.
Reflectly
Journaling
March 14, 2021

Pushing event-based discounts

Upgrading
Monthly/Annual discounts
Limited time offers
You'll find here an example with Reflectly's Valentine's Day campaign. As always in Reflectly, you have a sticky reminder and a countdown on the home section.
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About the app:
Reflectly is a journal utilizing artificial intelligence to help users structure and reflect upon their daily thoughts and problems.
Reface
Photo & Video
February 14, 2021

Pushing event-based discounts

Monthly/Annual discounts
Limited time offers
Reface mainly sends notifications in case of a new Reface available or on worldwide events. Here is an example of activation flow for Valentine's day: - Dedicated UX wording - D-1 & D-Day notifications - A one-day special paywall CTA at the top of the feed
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About the app:
Reface is the leading face swap app enabling to create hyper-realistic face swap videos or gifs with just one selfie.
Babbel
Education
November 23, 2021

Pushing event-based discounts

Upgrading
Limited time offers
Instagram story ads
See here Babbel's subscription campaigns for Black Friday.
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About the app:
Babbel is a language learning app: short, interactive lessons to rethink old-school language education.