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User experience
Using the in-app messaging as a product tutorial
Happn
Dating
February 25, 2021
Using the in-app messaging as a product tutorial
Onboarding
Product tutorials
Happn has a singular way to show users how to user the app. As part of the onboarding, they use the in-app messaging to introduce the app's key features. This content remains available forever within the app as a conversation with the Happn profile.
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About the app:
Happn is a location-based social search mobile app mainly used as a dating app.
Snap
Social
June 6, 2021
Using the in-app messaging as a product tutorial
User experience
Product tutorials
Snap uses their in-app messaging to engage with users, promote new features and content.
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About the app:
It's just Snapchat.
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