User experience

Driving app adoption with product tutorials

Hud
Dating
March 23, 2021

Driving app adoption with product tutorials

Onboarding
Product tutorials
Although many dating apps share similar UX codes, each one has its specificities. Hud has a vertical feed, filter features and in-app messaging that enables voice chat and external media. As users may arrive from other dating apps and services, showing them how Hud is different is an important step towards product adoption (and latter subscription). Simple, great product tutorial here.
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About the app:
Hud is a self-described "casual" dating app for people who prefer fun to long-term relationship.
Intellect
Education
March 27, 2021

Driving app adoption with product tutorials

User experience
Product tutorials
In the very first days, Intellect pushes short product tutorials each time users open the app. An interesting trick to make users more familiar with the app and gradually unlock its full potential.
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About the app:
Intellect is a new form of psychological training developed by a team of world leading psychologists and behavioral experts, packaged into quick bite-sized sessions to help you work towards who you want to be.
Revolut
Finance
February 26, 2021

Driving app adoption with product tutorials

User experience
Product tutorials
Revolut sends detailed product tutorials to remind how some of its core features work. They also use push notifications and design a tutorial page with a CTA towards the feature page. This tactic is particularly relevant for complex apps that cannot introduce all the features at the same time.
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About the app:
Revolut is a European neobank that started by adressing travelers and which is now building a worldwide finance superapp.
Swile
Finance
May 27, 2021

Driving app adoption with product tutorials

Onboarding
Product tutorials
Swile helps users track their daily spendings on restaurants and supermakets. During the onboarding, they present to users how different spending situations happen and display within the app. A great way to make sure users get the most of the app from the very beginning of their experience.
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About the app:
Swile combines all employee benefits in just one card: meal vouchers, gift vouchers, transport vouchers and even your own money.
Strava
Fitness
June 3, 2021

Driving app adoption with product tutorials

User experience
Product tutorials
Great trick from Strava: showing users how to use the new version of the app with product tutorials in each section of the app. Also note their UX wording: 1/2 simple and imperative sentences per section to engage users with the new features.
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About the app:
Strava is the leading GPS cycling and running mobile app. It lets you track your running, join challenges and follow friends.
Zenly
Social
June 6, 2021

Driving app adoption with product tutorials

User experience
Product tutorials
Zenly has a suite of short videos on how to use specific features. It's a library to help your users becoming power users of the product.
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About the app:
Zenly offers a live map of your friends and family. It was acquired by Snap in 2017.
Google Agenda
Productivity
March 24, 2021

Driving app adoption with product tutorials

User experience
In-app notifications
Product tutorials are a safe bet to maximise new features/UI adoption. A great example here with Google Agenda announcing that 30-min events will now be displayed smaller within users' calendar.
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About the app:
The Google Calendar app helps you save time and make the most of every day.
Google Maps
Mobility
July 13, 2021

Driving app adoption with product tutorials

User experience
Product tutorials
Google Maps recently launched their Assistant Driving mode, which they promote purposefully during a navigation session. After using it for the first time, they also push a notification with a tutorial carousel so that users get the most of this new mode during their next session.
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About the app:
Navigate your world faster and easier with Google Maps. Over 220 countries and territories mapped and hundreds of millions of businesses and places on the map.