Retargeting users who just downloaded the app with a browser-based subscription flow
Freeletics
Fitness
March 24, 2021
Retargeting users who just downloaded the app with a browser-based subscription flow
Upgrading
Paywalls
Instagram story ads
Some of Freeletics' ads on Instagram focus on the light time investment needed to begin with the app. The CTA however leads to a browser-hosted paywall. A smart way to convert users driven by time investment rather than economic value.
Freeletics is Europe’s #1 fitness app lets you work out anytime, anywhere with the best digital personal trainer - no gym required.
Freeletics
Fitness
March 26, 2021
Retargeting users who just downloaded the app with a browser-based subscription flow
Upgrading
Paywalls
Instagram feed ads
Some of Freeletics' ads on Instagram focus on the light time investment needed to begin with the app. The CTA leads to a browser-hosted paywall. A smart way to convert users driven by time investment rather than economic value.
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