Upgrading

Using push notifications to create frustration and drive subscription

Tinder
Dating
February 24, 2021

Using push notifications to create frustration and drive subscription

Upgrading
Push notifications
Tinder sends daily notifications with a CTA towards its "Top picks" page: you access top profiles with the possibility to send a super like (you only have one free super like per day). By doing so, Tinder makes you touch on the benefits of the premium plan.
No screenshots found.
See more screens ➡️
About the app:
Tinder is the #1 dating app with 50+ million users.
Happn
Dating
March 31, 2021

Using push notifications to create frustration and drive subscription

Upgrading
Push notifications
Dating apps' are among the top performers when it comes to subscription optimization. Push notifications are essential in the upgrading journey, and Happn use this trick a lot to guide users towards the app's paywall. Most activation notifications are reminders of charged features.
No screenshots found.
See more screens ➡️
About the app:
Happn is a location-based social search mobile app mainly used as a dating app.
Tier
Mobility
June 11, 2021

Using push notifications to create frustration and drive subscription

Upgrading
In-app notifications
Paywalls
No screenshots found.
See more screens ➡️
About the app:
Tier is an e-scooter mobility app. It gives users access to climate-neutral electric scooters in 80+ cities worldwide.
Bumble
Dating
November 23, 2021

Using push notifications to create frustration and drive subscription

Upgrading
Push notifications
No screenshots found.
See more screens ➡️
About the app:
Bumble is a dating app which notably introduced the specificity that only women can make the firt move in matches.