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February 24, 2021

Using push notifications to create frustration and drive subscription

Push notifications
Tinder sends daily notifications with a CTA towards its "Top picks" page: you access top profiles with the possibility to send a super like (you only have one free super like per day). By doing so, Tinder makes you touch on the benefits of the premium plan.
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About the app:
Tinder is the #1 dating app with 50+ million users.