February 24, 2021
Using push notifications to create frustration and drive subscription
Tinder sends daily notifications with a CTA towards its "Top picks" page: you access top profiles with the possibility to send a super like (you only have one free super like per day). By doing so, Tinder makes you touch on the benefits of the premium plan.
About the app:
Tinder is the #1 dating app with 50+ million users.