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Acquisition
Activation
Onboarding
Retention
Upgrading
User experience
Upgrading
Designing a demo mode to show the value of premium features
1
Examples
Example
Upgrading
User experience
Creating a relationship with users with personalized reports about app usage
1
Examples
Example
User experience
Acquisition
Pushing users to share their achievements on social media
1
Examples
Example
Acquisition
Retention
Using daily reminders to get inactive users back on the app
1
Examples
Example
Retention
Acquisition
Partnering with other apps to drive user acquisition
1
Examples
Example
Acquisition
Retention
Celebrate users' milestones to build loyalty and retention
1
Examples
Example
Retention
Onboarding
Maximizing onboarding completion with reassuring UX wording
1
Examples
Example
Onboarding
Retention
Sending personalized push notifications based on recent activity in the app
1
Examples
Example
Retention
Onboarding
Leveraging social proof to grow notification opt-ins
1
Examples
Example
Onboarding
Onboarding
Using the onboarding to learn more about your users
1
Examples
Example
Onboarding
Retention
Using "Claim Now Use Later" discounts to drive retention
1
Examples
Example
Retention
User experience
Teasing new features before the release
1
Examples
Example
User experience
User experience
Explaining why you advertise to reduce users' friction with ads
1
Examples
Example
User experience
User experience
Using Easter eggs to reinforce the relationship with users
1
Examples
Example
User experience
Retention
Creating in-app events to engage users and grow retention
1
Examples
Example
Retention
Retention
Offering seamless in-app discounts to build loyalty
1
Examples
Example
Retention
Upgrading
Designing several subscription plans based on personas
1
Examples
Example
Upgrading
User experience
Using empty spaces to make users aware of new features
1
Examples
Example
User experience
Acquisition
Using sponsored ads to grow app downloads
1
Examples
Example
Acquisition
Acquisition
Showing the impact of the app to grow installs
1
Examples
Example
Acquisition
Acquisition
Setting-up referral challenges to drive user acquisition
1
Examples
Example
Acquisition
Acquisition
Giving users in-app incentives to invite their friends on the app
1
Examples
Example
Acquisition
Upgrading
Using push notifications to drive subscription outside of the app paywall
1
Examples
Example
Upgrading
Upgrading
Delaying the display of return buttons on the paywall
1
Examples
Example
Upgrading
Activation
Notifying users when they recover full access to free features
1
Examples
Example
Activation
Retention
Using push notifications to let users know about in-app changes
1
Examples
Example
Retention
Retention
Reminding users about limited-time discounts to drive retention and monetization
1
Examples
Example
Retention
User experience
Locking access to features & content to push app updates
1
Examples
Example
User experience
User experience
Embedding user feedback within push notifications
1
Examples
Example
User experience
User experience
Asking users to rate recommendations to improve long-term experience and retention
1
Examples
Example
User experience
User experience
Using auto-promotions to test users' interest for new features
1
Examples
Example
User experience
Upgrading
Using in-app notifications to drive free trial conversion
1
Examples
Example
Upgrading
Retention
Making promo codes public to grow loyalty and long term retention
1
Examples
Example
Retention
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ASO
App Update
App reviews
Auto-promotions
Black Friday
Churn Prevention
Conversion incentives
Discount code
Facebook ads
Family Plans
Feature announcement
Free trials
Gamification
In-app notifications
Influencers
Inspiration
Instagram feed ads
Instagram story ads
Lifetime
Limited edition features
Limited time offers
Loyalty
Mobile Browser
Monthly/Annual discounts
Opt-ins
Other ads (Twitter/Tinder...)
Paywalls
Personalization
Product tutorials
Push notifications
Referral
Rewards
Routine
Signing up
Social layer
Social proof
Social sharing
Transparency
UX research
UX wording
Upselling
User Interface
User feedback
Busuu
Education
March 2021
Designing several subscription plans based on personas
Upgrading
Paywalls
Tinder
Dating
March 2021
Designing several paywalls to convert users based on their main frustration
Upgrading
Paywalls
Babbel
Education
March 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Paywalls
Monthly/Annual discounts
Limited time offers
Instagram feed ads
Whatsapp
Social
March 2021
Using the story format to gamify the user experience
User experience
Gamification
Minitopo
Education
March 2021
Creating a relationship with users with fun UX wording
Onboarding
UX wording
Endel
Music & Audio
March 2021
Sending users a welcome mail at D+1 to grow first days usage
Onboarding
Freeletics
Fitness
February 2021
Using Tinder as an acquisition channel
Acquisition
Other ads (Twitter/Tinder...)
Freeletics
Fitness
February 2021
Pushing discounts through social media with a browser-based subscription flow
Upgrading
Paywalls
Monthly/Annual discounts
Limited time offers
Instagram feed ads
Opal
Productivity
February 2021
Asking for a product feedback when the user takes a screenshot in the app
User experience
Duolingo
Education
February 2021
Explaining why you advertise to reduce users' friction with ads
Acquisition
UX wording
Reflectly
Journaling
February 2021
Offering a steep discount at key moments in the customer journey
Upgrading
Limited time offers
Mimo
Education
February 2021
Creating a leaderboard to drive user engagement
Acquisition
Gamification
Social layer
Revolut
Finance
February 2021
Driving app adoption with product tutorials
User experience
Product tutorials
Happn
Dating
February 2021
Pushing limited time offers to create FOMO and boost paying subscriptions
Upgrading
Monthly/Annual discounts
Limited time offers
Push notifications
Paywalls
Happn
Dating
February 2021
Using the in-app messaging as a product tutorial
Onboarding
Product tutorials
Tinder
Dating
February 2021
Using push notifications to create frustration and drive subscription
Upgrading
Push notifications
Duolingo
Education
February 2021
Giving users financial incentives to invite their friends on the app
Acquisition
Referral
Duolingo
Education
February 2021
Locking features temporarily to hook users in their early usage of the app
User experience
Gamification
Duolingo
Education
February 2021
Pushing a free trial instead of subscription
Upgrading
Free trials
Duolingo
Education
February 2021
Removing sign-up from onboarding to push it purposefully to users
Onboarding
Signing up
Duolingo
Education
February 2021
Pushing event-based discounts
Upgrading
Monthly/Annual discounts
Limited time offers
Revolut
Finance
February 2021
Giving users financial incentives to invite their friends on the app
Acquisition
Referral
Push notifications
Tinder
Dating
February 2021
Using in-app notifications to create frustration and drive subscription
Upgrading
In-app notifications
Tinder
Dating
February 2021
Driving retention with slight frustration when leaving the app
Upgrading
Push notifications
Instagram
Social
February 2021
Telling users when friends/contacts use the app
Reface
Photo & Video
February 2021
Pushing event-based discounts
Monthly/Annual discounts
Limited time offers
Curio
News
February 2021
Starting the onboarding with a paywall
Onboarding
Paywalls
Curio
News
February 2021
Using the paywall layout to nudge users towards most valuable plans
Upgrading
Flo
Health
February 2021
Leveraging social proof to drive adoption during the onboarding
Onboarding
Social proof
Jour
Journaling
February 2021
Using the paywall layout to nudge users towards most valuable plans
Upgrading
Jour
Journaling
February 2021
Locking features temporarily to hook users in their early usage of the app
Acquisition
Routine
Jour
Journaling
February 2021
Showing the value of signing up to maximize user account creations
Onboarding
UX wording
Jour
Journaling
February 2021
Maximizing free trial conversion by asking for a double opt-out
Onboarding
Free trials
Jour
Journaling
February 2021
Setting goals for the user that he will reach faster by subscribing
Upgrading
Copilot
Finance
February 2021
Designing a demo mode to show the value of premium features
Upgrading
Copilot
Finance
February 2021
"Giving users more flexibility with notification management, beyond opt-in vs. opt-out"
User experience
Blinkist
Education
February 2021
Bringing transparency to users throughout the onboarding
Upgrading
Transparency
Free trials
Blinkist
Education
February 2021
Using daily reminders to get inactive users back on the app
Acquisition
In-app notifications
Calm
Meditation
February 2021
"Giving users more flexibility with notification management, beyond opt-in vs. opt-out"
User experience
Hinge
Dating
February 2021
Locking features temporarily to hook users in their early usage of the app
User experience
Tinder
Dating
February 2021
Pushing limited time offers to create FOMO and boost paying subscriptions
Upgrading
Monthly/Annual discounts
Limited time offers
Push notifications
Paywalls
Lifesum
Nutrition
February 2021
Pushing event-based discounts
Upgrading
Monthly/Annual discounts
Limited time offers
Fruitz
Dating
February 2021
Using the in-app messaging to send discounts and optimize monetization
Upgrading
Limited time offers
Honk
Social
February 2021
Using the core product as an onboarding support
Onboarding
Product tutorials
Tinder
Dating
January 2021
Pushing limited time offers to create FOMO and boost paying subscriptions
Upgrading
Monthly/Annual discounts
Limited time offers
Push notifications
Paywalls
Tinder
Dating
January 2021
Notifying users when they recover full access to free features
Push notifications
Tinder
Dating
January 2021
Driving usage and retention with FOMO (Fear Of Missing Out)
User experience
Push notifications
Signal
Social
January 2021
Telling users when friends/contacts use the app
Previous