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February 26, 2021

Pushing limited time offers to create FOMO and boost paying subscriptions

Monthly/Annual discounts
Limited time offers
Push notifications
During your first week as a free user on the app, Happn will send you a 72h valid offer on its premium plan. First days are crucial when it comes to premium conversion, especially among dating apps.
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About the app:
Happn is a location-based social search mobile app mainly used as a dating app.