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February 10, 2021

Bringing transparency to users throughout the onboarding

Free trials
Being transparent on the free trial is a good way to create a relationship of trust with your users, which can be reluctant towards free trials after disappointing experiences. By doing so, Blinkist: - Increased trial sign up by 23% - Reduced customer complaints by 55% - Increased push notification opt-in from 6% to 74% - Reduced cancellations during the trial by 4%
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About the app:
Blinkist transforms the key insights of bestselling nonfiction books & popular podcasts into explainers you can read or listen to in 15 minutes.