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Amazon Prime Video
Photo & Video
July 13, 2021

Using in-app notifications to drive the adoption of new features & content

User experience
In-app notifications
Amazon Prime Video recently launched the Prime Video Store, its own VOD service inside the Prime Video app. They used a great in-app modal to introduce the feature and push users to explore.
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About the app:
With Amazon Prime Video, watch movies, TV, and sports, including Amazon Originals.