March 19, 2021
Pointing out price differentiation within ads to grow app downloads
Freeletics pushes value-oriented ads on Instagram, comparing the weekly price of their paid plan to gym training alternatives and everyday commodity prices. A great way to reduce the psychological friction to upgrade to the paid plan.
About the app:
Freeletics is Europe’s #1 fitness app lets you work out anytime, anywhere with the best digital personal trainer - no gym required.