June 8, 2021
Leveraging social proof on the paywall to drive subscriptions
On Jour's paywall, you have the average grade on the App Store as well as the number of reviews (14k). As a user, you realize that the app is used by a lot of people which can incentivize you to become a premium subscriber.
About the app:
Jour is a daily self-care journal with 500k+ users.